To celebrate the release of American Football's deluxe reissue which was released last month, the band teamed up with photographer/director Chris Strong to make an official music video for "Never Meant." Only took us 15 years right?
This beautiful video made its debut on NPR this morning. Check it out HERE or below.
Here's what Strong has to say about creating the video:
"The video for "Never Meant" takes place in Urbana, Ill., circa 1999. It is a song about breaking up, moving on and forgetting, so I made a story about a brief relationship occurring between two characters at the end of their college experience. I wanted to craft a story that referenced the original album artwork, so we shot in and around the house that appears on the original album cover and used the cover image as a jumping-off point for the story."