With immense excitement we can *finally* share that we have joined forces with burgeoning record label Keeled Scales and are announcing our new partnership today alongside a shared office space in Austin, Texas! Go follow our fine new friends on Instagram, Facebook, Twitter, Spotify, and YouTube

FOR IMMEDIATE RELEASE:

Independent record labels Polyvinyl Record Co. and Keeled Scales are announcing a new partnership. As part of the deal, Polyvinyl has purchased an equity stake in Keeled Scales, which will allow the two labels to work together while Keeled Scales retains autonomy over all creative decisions. Keeled Scales will maintain their worldwide distribution via Secretly Distribution, with Polyvinyl stepping in to handle direct-to-customer fulfillment.

The collaborative partnership began with a shared interest in elevating Keeled Scales, a homegrown Austin, Texas-based label that has released music from artists including Buck Meek, Katy Kirby, Sun June, Tenci, Twain, RF Shannon, Karima Walker, and more.

“Polyvinyl is committed to building and giving back to the independent community which has supported our label and provided us the opportunity to grow for 25 years.  We are proud to partner with Keeled Scales, who embody the indie spirit through their passion for serving artists in positive, progressive and ambitious ways,” says Polyvinyl co-founder, Matt Lunsford.

The labels have also opened a shared office in Austin, which will be staffed by Keeled Scales co-founder/label manager Tony Presley, along with Polyvinyl Project Manager Natalie Dávila, and Polyvinyl Art Director Janelle Abad.

“The goal of Keeled Scales has always been to be able to grow alongside our artists and help them fulfill their creative visions. We think this partnership will allow us to help our artists even more, while being able to collaborate with Polyvinyl as we develop the label,” Presley says.

In addition to Polyvinyl, Bri Aab has joined Keeled Scales in a partnership role and will also serve as a day-to-day staff member alongside Presley. Aab brings 10 years of music industry experience in radio and marketing and a shared vision in the future of the label.

“It’s a dream to work with this caliber of artists and build more opportunities for them. I look up to Polyvinyl’s expertise in cultivating creativity and bringing art to a larger platform. I’m so thrilled to be a part of Keeled Scales’ future,” says Aab.  

In 2018, Polyvinyl entered into a similar partnership with NY-based independent label, Double Double Whammy and since that time has helped the tastemaker label grow in conjunction with releases from Hatchie, Florist, Lomelda, Great Grandpa, Hovvdy, and more.