Spurred by a recent break up, Jilian Medford's new IAN SWEET single “Emergency Contact” recognizes the destructive patterns people willingly — and sometimes, purposefully — fall into in spite of their best interests. The accompanying music video, directed by Brittany Reeber, features Jilian as a flailing pop star on the set of a music video, hounded by a demanding director portrayed by Saturday Night Live’s Martin Herlihy. 

You can find a clever easter egg teasing this fresh cut in the “Your Spit” music video, the critically acclaimed lead single off her new  album, SUCKER (out Nov. 3) - pre-order your copy today on Half Black / Half White vinyl and save when you bundle it with other merch items in the collection.

“'Emergency Contact' is biting and sarcastic at its core. It’s a protection song to myself mostly. Trying to convince myself that I didn’t really want what I had lost in the first place as a way of coping with the outcome. The video we made for it is one of my favorite IAN SWEET videos ever (especially since it ties in with the ‘Your Spit’ video as well). I wanted to represent the humor that often goes hand in hand with deep sadness. In the video Martin (who plays the director) keeps quickly snapping me out of those deep dark moments and pushing my buttons to try to get a rise out of me so in turn I'll put on the best performance possible." - IAN SWEET (Jilian Medford)

“A long time fan of Jillian’s work, I was really thrilled to be asked to collaborate and even more stoked when I realized that she was down to be funny. ‘Emergency Contact’ is probably my favorite track on the new record. It’s gut wrenching. So it felt most true to lean into a concept that played with the self-serious nature of a ballad. We also wanted to make something that would connect thematically to ‘Your Spit’ so we built a concept around a film set (the film you see screening in the movie theatre) and cast Martin Herlihy of SNL to play Jillian’s overbearing, maniacal director.” - Brittany Reeber (director)

Catch IAN SWEET live in select cities to celebrate the release of SUCKER, including a newly added stop at Mutations Festival in Brighton - tickets on sale now.