After recording That's Your Fire with Drew Peters at 40 oz. Sound Studios in Ann Arbor, Aloha returned to 40 oz. in Winter 2002 to record Sugar.

Aloha re-charted their grandiose signature style of looping guitars over dynamic rhythm tracks accompanied by the experimentation of a vibraphone. From the mind-clearing percussion romp that begins the album to the persuasive anthemic swing of its closer, Aloha is willing to turn any musical corner for the sake of songcraft.

Aloha's friend, Zachary Buchner did the paintings for Sugar's cover, while the album artwork was designed and produced by Gregg Bernstein at Hydrafuse.