Watch Yumi Zouma’s atmospheric video for new single “Southwark"

February 18, 2020

Our beloved Yumi Zoomies are sharing another perfect single off their Polyvinyl debut, Truth or Consequences (out 3/13) – watch the atmospheric video (shot by the band's own Josh Burgess) for "Southwark" (named after a neighborhood in Longdon and pronounced "Suthick") below. Set against a vintage landscape, Simpson’s voice gives weight to whispers of impressionistic poetry, shielding hard truths with soft tones singing out, “please don’t leave me here or let me go.” The lyrics revel in the idea of being “imperfectly yours”, a love where we are unequivocally accepted for exactly who we are and wondering how that type of acceptance can ever end.

Explaining the visual creative process, guitarist/vocalist Burgess shares,

"A bit of a Yumi tradition is having at least one video on a record we shot ourselves. While we're not going to be nominated for an Oscar anytime soon, it's always fun to grab a camera and start shooting. It felt like too good of an opportunity to pass up having us all sitting there in a photo studio mere moments after the centerfold picture of our record. From there we headed off to the beach for sunset. Christie wanted to get into the water but the threat of hypothermia proved too much! It's also the first video/time we've ever revealed lyrics so overtly! The fantastic Lorenzo Fanton's typeface was too good to pass up!"

Pre-order a limited edition Early Bird copy of Truth or Consequences now and receive a BONUS 7” featuring alternate versions of "Truer Than Ever" and "Mirror To The Fire". Celebrate consequence-free with a lush merch spread to swoon over. Yumi Zouma kick off their US tour with Magdalena Bay on March 12 with stops at SXSW and Treefort Music Fest. A handful of shows are already SOLD OUT, so snag tix while you still can!