Plato III just dropped another single off his forthcoming Polyvinyl debut, The Devil Has Texas, arriving June 17. "Holiday" is an ode to the unfortunate importance of the temporary escape; a well-earned break from the grind whether it be accessed via road trip, shopping splurge or self-medication. "Holiday" follows previously released singles "Give ‘Em Hell", "It's Alright, It's Okay", and "Sorry If I Dissed You," which sampled Modest Mouse's infamous "Trailer Trash". 

Of the new single Ryan Silva (the man behind the moniker) notes: “The people at the bottom are the hardest working people I know. I’ve seen 15 hour days take a toll on many members of my friends and family. Street hustling adds another dimension of guilt, paranoia, and heaviness to the already demanding responsibility of trying to stay alive. I thought there was something tragically beautiful about a hustler taking a day off for an impromptu road trip with an old friend before getting back to the grind." Watch the official video, directed by A→B’s Eric Abell and Trent Barboza, below – 

Plato III might be a new name to many but the Abilene, Texas-raised, Los Angeles-based hip hop artist has been rising the ranks and putting in the work for well over a decade. His sound is uniquely his own: a distinct mix of the music he listened to growing up – citing the conscious hip-hop of Black Star to indie rock icons Modest Mouse as influences – with a distinct West Texas spin featuring nimble bars and outlaw anthem guitars guiding us down the streets and plains of his hometown. Pre-order a limited edition Early Bird vinyl of The Devil Has Texas on Fire (Clear w/ Orange Swirl) from the Polyvinyl Store.