This year felt like a rite of passage?
- and with Pluto shifting into Aquarius, we can't help but think 2024 was just the beginning (of what? your guess is as good as ours).

Amidst some of the most diabolical world happenings imaginable, we are humbly reminded of the privilege we have to work with and alongside our chosen family of artists and music lovers. ?Sharing? music (however gilded and mystifying The Business may be) is not just our passion, but a responsibility as we seek to help cultivate safe spaces for creativity and hope that ultimately unify us. If you're reading this, please accept this moment of reprieve and pass it along. 

(collective deep breath in? and out?)

So many moments this year grounded us in the strength of community. From a major PV family reunion in the Las Vegas desert at (the aptly named) Best Friends Forever Festival ? which brought American Football, Braid, Cap'n Jazz, The Get Up Kids, Rainer Maria, and Momma together for one of the craziest crossover episodes ever ? to the virtual listening parties that gathered hundreds of fans on Bandcamp to experience first-listens of new records from STRFKR, Xiu Xiu, of Montreal, Pedro The Lion and special anniversary releases by American Football and The Get Up Kids, we were all in it together. 

After a necessary round of renovations to the legendary 130+ year-old clapboard, The American Football House officially opened its doors for artists, creative retreats, nightly stays, and public events - like Owen's evening of living room shows celebrating the release of The Falls of Sioux and Landmarks: A Reading hosted by PYGMALION. We hope this indelible space will continue to inspire others for many years to come.

In a pseudo-photo finish for the year, jangle-pop masterpiece "Archie, Marry Me" officially earned Alvvays (and Polyvinyl) their first RIAA Gold Certification (? million units sold).  Not a bad way to celebrate 10 years of their self-titled debut!

In preparation for whatever 2025 may have in store, cozy up with the people you love and indulge however feels best to you, but may I cheekily recommend bingeing all 26 of our 2024 music videos and/or exploring our collection of 33 new releases & 41 singles.

Take care of yourself and each other. We'll see you on the other side. 

<3
PV

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